An AI that calls your no-shows and gets them back.
The average spa loses $18,000 a year to no-shows. Sōna's AI agent calls within minutes — in your business's voice, with genuine warmth — and gets clients rebooked before they forget you exist.
Live AI call
No-show recovery
Rebooked for Saturday 2:30pm · $85 saved
Your AI speaks exactly like your brand. Down to every word.
Train your AI receptionist with your actual brand voice, service menu, policies, FAQs, and staff details. It knows your prices, your cancellation policy, and how your team likes to greet clients — and it never goes off-script.
Voice Selection
Aria
Warm & Professional · Neural Voice
Nova
Friendly & Conversational · Neural Voice
Luna
Calm & Luxurious · Neural Voice
Knowledge Base
Our Tone
Warm, elevated, never pushy...
Signature Facial
90-min treatment, $185, uses...
Cancellation Policy
24-hour notice required...
Clients book themselves at 2am. Your calendar fills while you sleep.
42% of bookings happen outside business hours. Sōna gives every client a real-time booking page that shows live availability, sends confirmation texts, and drops straight into your calendar — no phone tag, no back-and-forth.
Friday Schedule
Emma · Hairstylist
9:00 AM
Emma R.
Confirmed10:30 AM
Jessica L.
Confirmed12:00 PM
Available1:30 PM
Natalie K.
Confirmed3:00 PM
Available4:30 PM
Priya M.
ConfirmedEverything your old CRM did. Just actually good.
Scheduling, client records, POS checkout, gift cards, loyalty, memberships, SMS campaigns, staff commissions, and reporting — all the basics your old software had, rebuilt from scratch and talking to each other. No integrations. No extra subscriptions. No spreadsheets filling the gaps.
Everything in one place
POS Checkout
Stripe payments + cash
Gift Cards
Digital + in-store
Loyalty Points
Earn & redeem
Memberships
Recurring revenue
SMS Campaigns
7 audience segments
Reports
Revenue + retention
Cancel Zenoti, Boulevard & MindBody. Your grandpa's CRM era is over.
Switch from MindBody, Zenoti, or Vagaro in under 10 minutes.
Upload your existing client CSV and Sōna automatically maps every column — names, emails, phones, visit history, loyalty points, lifetime spend. No manual entry. No data lost. Your entire client history lives in Sōna before your first call ends.
Import from
MindBody
2,847 clients
Zenoti
1,203 clients
Vagaro
956 clients
Visit history, loyalty points, and contact info preserved
Stop guessing. Know exactly who's at risk and what's making you money.
Sōna surfaces the insights Zenoti buries in reports you'll never open. Which clients haven't been in 60 days. Which service drives your most loyal customers. Which staff member has the highest retention. Delivered on your dashboard every morning.
AI Insights — Today
3 actions4 clients at risk of churning
Haven't visited in 60+ days. Send a win-back now.
Revenue up 18% vs last month
Balayage is your top service at $4,200 this month.
12 new clients this month
Enroll them in loyalty to boost 90-day retention.
Sarah Johnson · AI Profile
"Sarah is a high-value balayage client averaging $340/visit, 6 visits/year. She hasn't booked in 47 days — historically she books every 8 weeks, suggesting she may be overdue."
Real results, real businesses
Numbers that actually matter
$0/mo
Average revenue recovered per business
0%
AI call answer rate across all businesses
0.2×
Higher rebooking rate vs manual follow-ups
0+
Salons, spas & studios running on Sōna
From the people using it every day
Don't take our word for it
“I was skeptical about AI calling my clients. But Sarah — a client I'd written off as a no-show — called me back after the AI reached out and said it was the most pleasant reminder call she'd ever gotten. She's been back four times since.”
Jamie Okafor
Owner, Luxe Hair Studio · Toronto
“The 2am booking thing is real. I wake up every morning to new appointments that booked themselves overnight. My front desk used to spend 3 hours a day on the phone. Now we use that time on the clients who are actually in the chair.”
Maria Espinoza
Owner, Serene Wellness Spa · Miami
“We went from 22 Google reviews to 180 in two months. Sōna sends the review request at exactly the right moment — when the client just paid and is walking out feeling amazing. Our rating went from 4.1 to 4.9.”
Priya Sharma
Director, The Glow Studio · NYC
Built for clinics.
Ready for healthcare.
Whether you're running a med spa, cryotherapy clinic, IV therapy center, or wellness practice — Sōna meets the compliance standards your business requires. We handle the technical safeguards so you don't have to.
HIPAA Compliant
Full compliance with the Health Insurance Portability and Accountability Act. BAA available for all covered entities.
End-to-End Encrypted
TLS 1.2+ in transit, AES-256 at rest. Your client data is encrypted at every layer.
BAA Available
Sign a Business Associate Agreement before entering any PHI. Required for all healthcare-covered businesses.
SOC 2 Infrastructure
Hosted on enterprise-grade infrastructure with independent security auditing and physical access controls.
Pricing
Recover more than you pay
Most businesses recover their monthly fee in the first week. Everything after that is pure profit.
Starter
Perfect for solo operators and small studios getting started with AI.
Included usage
- Up to 3 staff members
- Online booking page + waitlist
- Full client CRM with tags & notes
- POS checkout with Stripe
- Gift cards & loyalty program
- Reports & analytics
- MindBody / Zenoti import wizard
- Email support
Growth
For busy businesses ready to run on autopilot and grow aggressively.
Included usage
- Unlimited staff members
- Everything in Starter
- Voice Lab — custom AI voice & persona
- AI knowledge base (services, policies, FAQs)
- SMS & email campaigns (7 segments)
- Memberships & recurring revenue
- Staff commissions & payroll summary
- AI client profiles & churn insights
- Google review automation
- AI call recordings, notes & action items
- Priority support
Enterprise
Multi-location brands, franchises, and teams with custom requirements.
Included usage
Custom call & SMS limits across all locations
- Everything in Growth
- Negotiated usage pool across locations
- Multi-location management
- Custom integrations & API
- Dedicated account manager
- White-label AI voice
- Custom reporting dashboards
- SSO & team permissions
- SLA guarantee
Usage calculator
Estimate your monthly cost
Drag the sliders to match your business volume. Your exact bill — no surprises.
Plan comparison
Your estimated bill
Total / month
$118
per AI call
$0.59
Revenue potential
At a 35% rebook rate and $85 avg ticket, 200 AI calls could recover $5,950/mo — 51× your Sōna cost.
How AI usage is priced
Every AI call bundles three underlying services into one simple per-call rate. No surprise bills from third parties — we absorb and manage the infrastructure costs on your behalf.
AI voice call processing
$0.07/min~3 min avg call
Human-quality voice synthesis
$0.10/callnatural sounding AI voice
SMS delivery
$0.0079/msgUS outbound rate
AI call overage rates include a 20% service margin. SMS overages billed at $0.01/message. Usage resets monthly. Overage charges appear on your next billing cycle — you'll always see real-time usage in your dashboard before you're billed.
Your business should run itself.
Stop chasing no-shows. Stop losing clients to competitors who follow up better. Start growing a business that works for you — even when you're not there.
14 days free · No card needed · Cancel any time
Set up in minutes
Connect your calendar, set your hours. Your AI is calling within the hour.
No training required
Sōna learns your business automatically. No manuals, no setup calls.
ROI in week one
Most businesses recover more than their first month's fee in the first 7 days.